SEARCH ENGINE OPTIMIZATION STARTS WITH THE COMPETITION



Examining your opponents is a great starting point when improving your website for search engines look for motor placement.  SEO or SEO is about leading your opponents.  By looking first at websites that gain a great position for your key word words you will have an understanding of the time and cost engaged to have higher rankings in the search engines.  If you are going after a competitive search term the period of time engaged will considerably increase.

When analyzing the opponents, look for your search term or words in Google, Google, and MSN.  Look at the top websites and especially look at websites that gain a great position in all three of search engines.  You now have a list of opponent web sites; these are your objectives to pick off one by one.  

Check your competitors’ back-links or hyperlinks to them from other web sites; this is going to be the best signal of how much effort you are going to have to put into your SEO project.  You can examine back-links in Google and MSN by writing link:www.yourdomain.com.  In Google you would type link:http://www.yourdomain.com.  Google also has a special control that will show you all back-links to an entire website.  This can be done by writing linkdomain:www.yourdomain.com. Now you can see all back-links to the homepage and sub-pages in a website.  The link domain control is the most beneficial when analyzing hyperlinks. Be sure to confirm hyperlinks in all three significant search engines so you do not miss anything.  Also examine back-links on opponents sub-pages.  You will not need as many deep hyperlinks but this could create a big difference when trying to get a keyword and search term to position on a sub-website.  


When analyzing your competitors’ hyperlinks, keep in mind that this can be a weblink source for your website.  See if the websites connecting to your opponents accept website weblink distribution.  When submitting to other websites use your search term for your anchor-text when ever possible.  

Using the Google plugin can be beneficial too when analyzing hyperlinks.  Google designates each website a website ranking based on a 1 to 10 scale with 10 being the highest.  Do not completely look at a page’s website ranking score; it is better that the site is on the subject rather than an unrelated subject and a great ranking.

Next look at the competitors’ title tags; are they using keywords and words in the tag?  Be sure to discover the keywords and words tag and description tag - I always find right chosen keywords and words this way.  There are some great 100 % free SEO resources on the internet that will improve these processes.  Just do a look for 100 % free SEO resources and you will have a lot of resources with different and improvements for your needs.



Links are very important but if you are smart you will not need as many to beat out the opponents.  Build your back hyperlinks steady but slow, and from a variety of sources.  Be sure to use your keyword and search term stages in your anchor-text and vary the written written text for some of back-links.  This will appear natural to the search engines and should help you to avoid over marketing or junk charges.  If you are trying to acquire 100 back hyperlinks to your website, space your products out over a three month period or longer.  One number of back-links appearing all at once looks very artificial especially if you do not keep backlink building at that rate.  Ensure that you have well written relevant content.  When improving your website stay with in all search engines look for motor recommendations.  The rules will give you a wise idea of what and what not to do for you a way to position well in the search engines.  You do not want all your effort to go to waste because of an over-competitive technique or simple mistake that is outside of search engines recommendations.

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